Digital marketing leverages online platforms and tools to connect with target audiences and drive business growth. It encompasses strategies like SEO, social media, email marketing, and content creation, using data analytics to optimize campaigns. With global reach, digital marketing allows businesses to engage and convert customers effectively, adapting to trends and technological advancements.

• Basic knowledge of digital marketing concepts and tools will be helpful. 
• A fundamental understanding of online platforms, social media, and data analytics is also beneficial. Basic understanding of computers and networking.
  

Module 1: Introduction to Digital Marketing

• What is Digital Marketing?

  • Definition and significance of digital marketing.
  • The role of digital marketing in the modern business landscape.
  • Traditional vs. Digital Marketing: Benefits and challenges.

• Key Digital Marketing Channels

  • Overview of key channels: SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing, and Influencer Marketing.
  • Multi-channel marketing strategies.

• Digital Marketing Ecosystem

  • Understanding the digital customer journey.
  • Marketing funnels and how digital marketing fits into them.
  • Importance of data-driven marketing.

Module 2: Search Engine Optimization (SEO)

• Introduction to SEO

  • What is SEO? Importance in digital marketing.
  • Types of SEO: On-page, off-page, and technical SEO.

• Keyword Research

  • Importance of keywords in SEO.
  • Keyword research tools (Google Keyword Planner, Ahrefs, SEMrush).
  • Long-tail vs. short-tail keywords.

• On-Page SEO

  • Optimizing content: Title tags, meta descriptions, header tags.
  • Content optimization: Keywords, internal linking, multimedia use.
  • Optimizing for mobile devices and user experience (UX).

• Off-Page SEO

  • Building backlinks: Link building strategies.
  • Social media signals, guest blogging, and influencer outreach.

• Technical SEO

  • Website speed optimization, mobile-friendliness.
  • Crawling, indexing, and sitemaps.
  • Structured data, schema markup, and rich snippets.

• SEO Analytics

  • Tools: Google Analytics, Google Search Console, SEMrush, Moz.
  • Tracking SEO performance: Organic traffic, keyword rankings, bounce rate.

Module 3: Social Media Marketing (SMM)

• Introduction to Social Media Marketing

  • Role of social media in digital marketing.
  • Overview of major social media platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok.

• Social Media Strategy

  • Defining goals and objectives for social media.
  • Audience segmentation and targeting.
  • Content planning and creating a content calendar.

• Organic Social Media

  • Content types: Posts, stories, live videos, blogs.
  • Engagement strategies: Building community and fostering relationships.
  • Social media algorithms and how they work.

• Paid Social Media Advertising

  • Platforms for advertising: Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads.
  • Campaign objectives and ad formats.
  • Budgeting and bidding strategies.
  • Audience targeting, retargeting, and lookalike audiences.
  • Tracking and analyzing social media ad performance (ROI, CPL, CPA).

• Social Media Analytics and Tools

  • Tools: Hootsuite, Buffer, Sprout Social, Google Analytics.
  • Monitoring engagement, reach, impressions, and conversions.

Module 4: Content Marketing

• Introduction to Content Marketing

  • What is content marketing and its role in digital marketing?
  • The importance of storytelling and creating valuable content.

• Content Strategy

  • Developing a content marketing plan: Goals, target audience, and key messages.
  • Types of content: Blog posts, videos, podcasts, infographics, whitepapers, eBooks.

• Content Creation and Distribution

  • Content writing best practices.
  • Visual content creation: Graphics, videos, animations.
  • Content distribution channels: Blogs, websites, social media, email.

• Content Marketing Analytics

  • Measuring content performance: Traffic, engagement, conversions.
  • Tools: Google Analytics, BuzzSumo, HubSpot.
  • Content repurposing and optimizing for SEO.

Module 5: Pay-Per-Click (PPC) Advertising

• Introduction to PPC

  • What is PPC and its role in digital marketing.
  • Overview of major platforms: Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads.

• Google Ads (AdWords)

  • Creating and managing search campaigns.
  • Keywords: Broad match, phrase match, exact match, negative keywords.
  • Writing effective ad copy and structuring campaigns.
  • Campaign targeting: Location, device, audience targeting.

• Google Display Network (GDN) and Retargeting

  • Using GDN for display advertising.
  • Setting up retargeting campaigns: Remarketing to past visitors.

• Ad Extensions and Advanced Features

  • Types of ad extensions: Sitelinks, callouts, structured snippets.
  • Smart Bidding and automated bidding strategies.

• PPC Analytics and Optimization

  • Tools: Google Analytics, Google Ads, SEMrush.
  • Key performance indicators (KPIs): CTR, CPC, Conversion Rate, ROI.
  • Optimizing PPC campaigns for better performance.

Module 6: Email Marketing

• Introduction to Email Marketing

  • What is email marketing and why it’s important.
  • Types of email campaigns: Newsletter, promotional, transactional.

• Building an Email List

  • Techniques for growing an email list: Sign-up forms, lead magnets, incentives.
  • Email segmentation based on user behavior, interests, and demographics.

• Email Design and Content

  • Best practices for email design: Mobile-friendly, clear CTAs, personalized content.
  • A/B testing email subject lines, content, and CTAs.

• Email Campaign Automation

  • Setting up automated email workflows (welcome emails, drip campaigns).
  • Tools: Mailchimp, HubSpot, Constant Contact, SendGrid.

• Email Marketing Analytics

  • Key metrics: Open rate, click-through rate (CTR), conversion rate, bounce rate, unsubscribe rate.
  • Analyzing and optimizing email campaign performance.

Module 7: Affiliate Marketing

• Introduction to Affiliate Marketing

  • What is affiliate marketing and how it works.
  • Types of affiliate programs: Pay-per-click (PPC), pay-per-sale (PPS), pay-per-lead (PPL).

• Setting up an Affiliate Program

  • Choosing the right affiliate platform (ShareASale, CJ Affiliate, Rakuten).
  • Creating affiliate links and banners.

• Managing Affiliates

  • Recruiting and managing affiliates.
  • Commission structures and payments.

• Tracking and Analytics

  • Tools: Google Analytics, affiliate network reporting tools.
  • Tracking affiliate performance: Traffic, conversions, sales.

Module 8: Mobile Marketing

• Introduction to Mobile Marketing

  • Importance of mobile marketing in today’s digital ecosystem.
  • Mobile app marketing, SMS marketing, mobile search, and location-based marketing.

• Mobile Marketing Strategies

  • Mobile-friendly websites and responsive design.
  • Push notifications, in-app advertising, and SMS campaigns.
  • Geo-targeting and location-based marketing strategies.

• Mobile Marketing Analytics

  • Tracking app downloads, user engagement, in-app purchases.
  • Using Google Analytics and Firebase for mobile app analytics.

Module 9: Web Analytics and Data Analysis

• Introduction to Web Analytics

  • The role of analytics in digital marketing.
  • Google Analytics: Setup, configurations, and best practices.

• Key Metrics to Track

  • Website traffic, bounce rate, session duration, page views, and conversions.
  • Event tracking and goal setting in Google Analytics.

• Advanced Analytics

  • Segmentation and cohort analysis.
  • Multi-channel funnels and attribution models.
  • E-commerce tracking and performance analysis.

• Data Interpretation and Reporting

  • Analyzing data to optimize campaigns.
  • Creating reports for stakeholders.
  • Data visualization tools: Google Data Studio, Tableau.

Module 10: Digital Marketing Strategy and Planning

• Creating a Digital Marketing Strategy

  • Understanding business goals and aligning marketing efforts.
  • Setting SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound).
  • Developing buyer personas and customer journey mapping.

• Digital Marketing Planning

  • Creating a content calendar and scheduling campaigns.
  • Budgeting for digital marketing.
  • Integrating online and offline marketing efforts.

• Measuring and Optimizing Digital Marketing Campaigns

  • Using KPIs to measure campaign success.
  • Continuous optimization: A/B testing, analyzing results, refining strategies.

Module 11: Digital Marketing Trends and Future

• Emerging Digital Marketing Trends

  • Artificial Intelligence in marketing (AI-powered chatbots, personalized content).
  • Voice search optimization and its impact on SEO.
  • Video marketing: YouTube, TikTok, live streaming.
  • Influencer marketing and its growing role.

• Staying Updated in the Digital Marketing Field

  • Following industry blogs, podcasts, and conferences.
  • Leveraging online communities and forums for learning.

40 Days (also available fast track course with short term duration)

• Flexible Schedules
• Live Online Training

• Training by highly experienced and certified professionals
• No slideshow (PPT) training, fully Hand-on training
• Interactive session with interview QA’s
• Real-time projects scenarios & Certification Help
• 24 X 7 Support